AN EXAMINATION OF TWITTER BAN ON DIGITAL MARKETING
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The main focus of this study is to examine the implication of twitter ban on digital marketing using GoTv Lagos State as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, 80 participants who are staff of of GoTv walk-in centers in Lagos State was enrolled for the study. A well structured questionnaire was issued to the respondent of which a total of 77 responses were received and validated for the study.Data was analyzed using simple percentage as well as frequencies and table. Findings from the study revealed that the revenue, profitability of digital marketing and brand awareness of GoTv product in Nigeria has been affected by the recent twitter ban as the extent to which brand products were patronized through digital marketing on firm’s twitter handle has reduced. The study therefore recommends that GoTv company should devise other means to create awareness of their product to the public via other social media platforms and as well utilize social ad and SEO method. Moreso,The federal government of Nigeria should recognize that the ban on Twitter is affecting different spheres of the economy. They should adhere to the terms of and rules of ECOWAS and revoke the ban since the ban is a bridge of the fundamental rights of the citizens.
Related Project Materials
THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON MODERN BANKING OPERATIONS IN NIGERIA A CASE STUDY OF TEN SELECTED UNITED BANK FOR AFRICA (UBA) PLC. IN DELTA STATE.
STATEMENT OF PROBLEM
Businesses need to continuously find better and fast ways to adapt to the competitive market place...
EEFFECTS OF COMPUTER AIDED INSTRUCTION (CAI) PACKAGE ON ACADEMIC ACHIEVEMENT AND RETENTION OF BIOLOGY STUDENTS IN MINNA METROPOLIS, NIGER STATE.
ABSTRACT
The study determined the effectiveness of Computer Aided Instructional package (CAI) on achievement and retention of biology stu...
INFLUENCE OF SHYNESS AND BODY DYSMORPHISM ON INTERNET ADDICTION
Abstract:- The study investigated the influence of shyness and body dysmorphism on internet addiction among undergraduates. This s...
DEVELOPMENT OF A CLONAL SELECTION ALGORITHM BASED SYSTEM FOR AUTOMATIC DETECTION OF MULTIPLE SHAPES
ABSTRACT
In this dissertation a Clonal Selection Algorithm (CSA) based system that detected multiple instances of circle...
THE ROLE OF CUSTOMER FEEDBACK IN IMPROVING SALES STRATEGIES
THE ROLE OF CUSTOMER FEEDBACK IN IMPROVING SALES STRATEGIES
This study investigates th...
IMPACT OF CASHLESS POLICY ON PROFITABILITY OF COMMERCIAL BANKS IN NIGERIA
Abstract
This research work examines the impact of cashless policy on the profitability of commercial b...
EXPLORING THE ROLE OF ROBOTICS AND CODING IN EARLY CHILDHOOD STEM EDUCATION
ABSTRACT: This study explored the role of robotics and coding in early childhoo...
IMPACT OF CLASSROOM LEARNING ENVIRONMENT ON THE PERFORMANCE OF STUDENTS IN CIVIC EDUCATION IN UPPER BASIC EDUCATION
Background to the Study
Generally education is the corner stone for development. It forms the basis for literacy, skill...
THE EFFECT OF INTERNAL AUDIT ON THE PERFORMANCE OF PRIVATE FIRMS (A STUDY OF ANAMBRA MOTOR MANAUFACTURING COMPANY)
ABSTRACT
This study was carried out to examine the effect of internal audit on the performance of private f...
ASSESSMENT OF THE LEVEL OF COMPLIANCE TO HEALTH AND SAFETY MANAGEMENT SYSTEM BY CONSTRUCTION FIRMS IN OWERRI IMO STATE
ABSTRACT
This study was carried out to evaluate the level of compliance to health and safety management...
